QIP-0021 · failed

Marketing partnership allocation

Allocate 0.50% of Treasury reserves to a Q3 2025 marketing partnership with the European Waterfowl Conservation Trust.

Proposer

0xMallard.eth

Posted

Apr 8, 2025

Closes

Apr 22, 2025

For

5,800,000

Against

9,200,000

Abstain

1,000,000

Rationale

The DAO’s visibility among institutional custody providers remains low. A partnership with the European Waterfowl Conservation Trust offers credibility and reach into regulated markets. Brand alignment with conservation initiatives would differentiate the DAO from competing protocols.

Proposed action

Authorize a 0.50% Treasury allocation (approximately $2.1M at current reserves) to fund a 12-month co-marketing campaign emphasizing the DAO’s commitment to environmental stewardship alongside custody excellence.

Risk factors

The DAO lacks track record in marketing spend. There is no guarantee of meaningful customer acquisition. The partnership itself carries reputational risk if conservation outcomes lag or messaging misaligns with DAO values. Proposed safeguards include quarterly ROI review and clawback provisions if milestones are missed.